A Game-Changer in Marketing for the Hospitality and Events Industries
In today’s business world, technology has become a key factor in attracting clients and boosting sales. One of the latest technological advancements in the marketing industry is the use of 360 panoramas or 3D virtual tours with virtual staging. Our previous blog entry on May 3, 2023 described the benefits to a venue of having a 3D virtual tour. Here is a summary:
Improved customer experience: A 3D virtual tour can provide potential customers with a better understanding of the venue and the services it offers. It can help customers to get a better sense of the layout of the venue, as well as the different amenities available, making it easier for them to make informed decisions about whether it is the right venue for them.
Increased visibility: A 3D virtual tour can provide a venue with increased visibility across the web. By making a 3D tour available online, a venue can make it easier for potential customers to find and explore the venue. This can help to attract more customers and generate more interest in the venue.
Increased engagement: A 3D virtual tour can help to create a more engaging experience for potential customers by allowing viewers to explore the venue in an interactive and immersive way.
360 panoramas are not just a trend; they’re the future of marketing. By providing a 3D virtual tour of your venue, you’re giving clients a unique and memorable experience that will set you apart from the competition.
Virtually Stage Your Venue: The Future of Marketing
Additionally, 360 panoramas can be used to stage your venue virtually, allowing you to showcase different layouts, decorations, and setups. This can be especially useful for event planners and designers who want to showcase their skills to clients. By providing a virtual staging experience, you can help clients visualize what their event could look like and make it easier for them to make decisions. Here’s a step-by-step guide on how to stage a venue with a 360-degree panoramic photo and why it can be advantageous:
Choose a suitable location: Select an area within your venue that represents its best features and captures the ambiance you want to convey. It could be a spacious lobby, a well-decorated dining area, or a beautifully arranged outdoor setting.
Prepare the space: Ensure that the venue is clean, organized, and free of any clutter. Remove any unnecessary items or objects that may distract from the overall appeal of the space. Pay attention to details such as lighting, furniture arrangement, and decor.
Set up the 360-degree camera: Use a specialized 360-degree camera or smartphone app that allows you to capture a panoramic image. Position the camera in the center of the space, making sure it has an unobstructed view of the surroundings.
Capture the panoramic photo: Follow the instructions provided with your camera or app to take the panoramic shot. Slowly rotate the camera (if not a 360-degree camera) or move your phone in a steady motion to capture the entire view. Ensure that the resulting photo is clear and well-exposed.
Edit and enhance the photo: Transfer the panoramic image to your computer or mobile device. Use photo editing software or apps to enhance the photo’s colors, contrast, and sharpness. You can also crop or straighten the image if needed.
Perform virtual staging: To enhance the appeal of your venue further, you can utilize virtual staging techniques. This involves digitally adding furniture, decor, or other elements to the photo to showcase different design possibilities or highlight specific features.
Share the photo: Once you are satisfied with the final result, distribute the 360-degree panoramic photo across various platforms. This can include your website, social media accounts, online travel agencies, or any other platforms where potential customers or guests can discover your venue. You can even add the tour to your Google Maps account.
Now, let’s explore why staging a hospitality venue with a 360-degree panoramic photo can be advantageous:
A 3D virtual tour of an outdoor wedding venue with virtual staging
Advantages of Staging Your 3D Tours
Not only is virtual staging cost effective but it also has other advantages
- Immersive experience: A staged 360-degree panoramic photo allows viewers to explore virtually and provides a more immersive and engaging visual representation compared to traditional static images of past events.
- Realistic portrayal: By presenting a complete view of the staged space with a walkthrough helps manage expectations and reduces the likelihood of disappointments upon arrival.
- Increased engagement: The 3D walkthrough with staging tends to generate higher levels of user engagement. They encourage viewers to interact with the image, zoom in on details, and explore different angles, fostering a sense of involvement and curiosity.
- Time and cost-effective: Rather than organizing physical visits or relying solely on still images, a venue with a 360-degree panoramic photo with virtual staging enables you to showcase the space consistently and repeatedly to a broader audience. This saves time, resources, and effort, especially when targeting potential customers remotely.
- Competitive advantage: Utilizing advanced visual technology like 360-degree photos with virtual staging can give your venue a competitive edge. It demonstrates that you are embracing innovative approaches and investing in providing the best possible experience for your guests or customers.
Remember to ensure that your staging efforts accurately reflect the real experience visitors can expect when they arrive at your venue. Transparency and authenticity are key to building trust and attracting satisfied guests.